Automate the work
slowing your business down.
We design workflow automations that eliminate repetitive admin, connect your existing tools and keep information moving. When automation alone is not enough, we build the operational system your business needs.
Agreed scope — no hourly billing surprises
Jonathan personally oversees every project
Full ownership of all custom project code
Proposal turnaround after your audit
The problem
Recognise any of these?
Most growing businesses hit the same operational bottlenecks. The good news: most of them are automatable.
Repetitive manual data entry
Your team re-enters the same information across multiple tools every day.
Disconnected tools
Your CRM, project management and finance tools don't share data automatically.
Processes stuck in spreadsheets
Version chaos, broken formulas and no single source of truth.
Approvals and handovers that stall
Work sits waiting for a person when it could move automatically.
What we automate
Concrete examples of what we remove from your team's day.
These are the most common automation opportunities we find in growing businesses. Most can be implemented in 1–3 weeks.
Sometimes connecting your tools is enough. Sometimes the workflow needs a purpose-built system. We build CRMs, client portals, dashboards and internal applications when off-the-shelf software cannot support the process.
Solutions
What we build.
All solutionsWorkflow Automation
Primary serviceEliminate repetitive tasks and connect your existing tools.
AI Automation
AI-assistedAI-assisted automation for document processing, classification and knowledge work.
Integrations & Data Flows
IntegrationsConnect your CRM, finance, project and communication tools so data moves automatically.
Custom Operational Systems
Custom buildWhen automation alone is not enough, we build the purpose-built system your workflow needs.
Case study
Real results.
All case studiesUnified Recruitment Platform
Replacing 14 spreadsheets with one system. From candidate intake to placement invoice.
Admin saved per week
Faster time-to-placement
Missed follow-ups since launch
"We stopped losing candidates to disorganisation. The system does the follow-up, the reporting, and the invoicing. Our consultants just place people now."
— Managing Director, Staffing Agency, Antwerp
Client name withheld at their request.
How it works
From audit to live in weeks.
Automation audit
We map your current workflow, identify the bottlenecks and find the best automation opportunities.
30 minutesRecommended approach
We determine whether you need an automation, an integration or a custom operational system.
48 hoursFixed-price delivery
We build, test and hand over. You see progress throughout with regular updates.
1–8 weeksHandover & support
Full documentation, team training and optional ongoing support after launch.
OngoingMost automation and operational system projects are delivered in 1–8 weeks. Complex platforms can take up to 16 weeks.
Founder-led delivery
Every project is personally overseen by Jonathan Bouckaert.
Jonathan has been building and scaling businesses since 2013. He encountered the same operational bottlenecks in his own companies — manual processes, disconnected tools, spreadsheet chaos — and began building automations and systems to remove them.
AutomationBakery grew from that practical experience. Clients work directly with the person mapping and architecting their workflows, not a project manager who has never run a business.
Meet JonathanAwards & recognition
Most Innovative Digital Marketing & Automation Agency 2025 – Europe
Corporate Vision Media Innovator Awards · 2025
Digital Marketing Client Service Excellence Award 2025 – Europe
Corporate Vision Media Innovator Awards · 2025
Most Innovative Digital Marketing Services Provider 2024 – Europe
Innovation in Business Media Innovator Awards · 2024
Experience across
Testimonials
What clients say.
"We went from chaos to clarity in 6 weeks. Our consultants now spend their time placing candidates, not managing spreadsheets."
Managing Director
Staffing Agency, Antwerp
Client name withheld at their request.
"The dashboard gave us visibility we never had before. We now make decisions on live data instead of waiting for the weekly report."
Operations Director
Construction Company, Brussels
Client name withheld at their request.
"Finally a CRM that works the way we do. Adoption went from 31% to 100% within the first week."
Sales Director
Consulting Firm, Amsterdam
Client name withheld at their request.
FAQ
Common questions.
A focused 30-minute review of your current workflows. We identify the main bottlenecks, the best automation opportunities and whether you need an integration, an automation or a custom operational system. You receive a recommended approach and proposal within 48 hours once the required scope is clear.
Most automation and operational system projects are delivered in 1–8 weeks. Simple integrations and automations take 1–3 weeks. Custom operational systems take 3–8 weeks. Complex platforms can take up to 16 weeks.
You receive ownership of the custom code created for your project, subject to applicable third-party and open-source licences. No vendor lock-in.
No mandatory AutomationBakery licence fees. Hosting and third-party services (such as Make.com, Zapier or API providers) may have their own ongoing costs. We explain these clearly before you commit.
Projects are fixed-price for the agreed scope. Material additions are quoted and approved before work begins. Small adjustments within scope are handled without extra charge.
Get started
Ready to automate the work slowing you down?
Free 30-minute workflow review. Receive a recommended approach and proposal within 48 hours after your audit, once the required scope is clear.
No spam, no pressure and no obligation.